Press
Writing about Australian hospitality, payments, or small-business tech? We're happy to talk on the record. The facts below are quotable; the email at the bottom of the page reaches a human.
What Pay-E is
Pay-E is an Australian phone-order payment platform built for the kinds of businesses big POS vendors forgot — pizza shops, kebab houses, florists, bakeries, and cloud kitchens. Staff take an order on the phone, send a Stripe-hosted paylink by SMS, and the kitchen ticket only prints when the customer pays. Pay-E charges a flat monthly subscription — no per-transaction skim, no marketplace cut. Card processing is delegated to Stripe, so card numbers never touch a Pay-E server. The product launched in 2025 out of a Brunswick pizza shop and is bootstrapped today.
Quotable facts
Founded
2025 · Brunswick, Melbourne
Headquarters
Sydney + Melbourne · remote-first
Funding
Bootstrapped · no outside investors
Product
Phone-order paylinks for AU restaurants and event suppliers
Stack
Stripe Checkout · Twilio SMS · Sentry observability
Pricing
Flat monthly subscription · no marketplace cut
Press contact
We're a small team — there's no comms department. Email hello@pay-e.com.au and we'll come back to you within a business day. We can arrange phone or video on request, and we're happy to introduce you to operators using Pay-E (with their permission) for independent comment.